How can I get noticed by potential employers on online professional networking sites?

As well as advertising their jobs, many employers and recruitment specialists will search professional networking sites for suitable candidates to fill their vacancies. Your job is to make sure you come up in their results.

How to get found on social media depends on the networking site(s) you are on – no two platforms are exactly the same. But one tried and tested method is using keywords. Taking care to write clear and succinct descriptive summaries of your skills, employment history, qualifications and interests on your profile or CV does half the job.

Now take it a step further: put your qualifications and skills into a job search engine and see what common job titles and descriptions come up for the roles you are interested in and equipped for. Thread these terms into how you describe yourself and previous jobs you have held (provided the descriptions remain accurate and honest, of course). That way, you will be found by employers seeking candidates with similar qualifications. Also look out for search keywords that cover your occupation, the industry you work in, and ideally your specialism or area of interest – these too will help sell you ahead of the masses of more generically titled competitors you are up against.