Do any employers encourage blogging? Why?

A few forward-looking employers may recognise the PR potential of employee blogging. The fresh, personal style of a blog provides the kind of genuine intimacy that marketing and PR departments spend millions trying to create.

Allowing employees the right to discuss their work, within set rules, can create an enormous amount of good will and buzz around their organisation. Bloggers who talk honestly and informatively about the company as well as all kinds of other things going on in their life can bring real benefit to brand perceptions and awareness and even drive sales.

It certainly won't suit all companies, businesses or staff roles, but some employers, rather than being scared of blogging, might be better served by making the most of this channel and setting some clear rules and encouraging staff to blog away. Maybe the best thing you can do for yourself and your employer is to encourage them to take this step.

Acas has produced some useful guidance about good work practices and social media, some of which may help you make the case with your employer.

Sadly, until your employer enthusiastically adopts this kind of open policy, and supports it with a set of clearly written rules and consequences, the best advice is to steer clear of blogging about work.

Note: This content is provided as general background information and should not be taken as legal advice or financial advice for your particular situation. Make sure to get individual advice on your case from your union, a source on our free help page or an independent financial advisor before taking any action.

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